EIGHT TRIBES: The hidden classes of New Zealand
THE NORTH SHORE TRIBE: Aspiring
The ambitious, hard-working, heavily mortgaged inhabitants of the great suburban jungle for whom keeping up appearances is fundamentally important. They survive in the jungle by constantly moving ahead, up through the ranks of job, car, house, street and suburb.
FOUND IN: Suburbs with concentrations of malls, nice cars and plasma TVs - especially north, east and central Auckland, north and west Christchurch, Tauranga, Hamilton.
THE GREY LYNN TRIBE: Cognoscenti
The highly educated intelligentsia who value ideas above material things and intellectualise every element of their lives. Their most prized possession is a painting by the artist of the moment, they frequent film festivals, secretly wish they had more gay and Maori friends, feel guilty about discussing property values and deep down are uneasy about their passion for rugby.
FOUND IN: Bookshops, cafes and former working-class suburbs with concentrations of renovated villas - especially Grey Lynn, Ponsonby, Pt Chevalier, Mt Victoria, St Albans, Otago Peninsula.
THE REMUERA TRIBE: Entitled
The round-vowelled children of privilege for whom breeding is the greatest virtue, manners really do make a difference, money shows class if it's old but is crass if it's new, and what school you went to defines the rest of your life.
FOUND IN: Leafy suburbs with concentrations of mansions, English gardens and private schools - especially Remuera, Epsom, Karori, Wadestown, Fendalton, Merivale, Maori Hill, Havelock North.
THE BALCLUTHA TRIBE: Staunch
The tribe of the Kiwi heartland, the provincial conservatives, who see themselves as a source of stability and commonsense - solid, reliable and down to earth, but also deceptively smart.
FOUND IN: Small towns, provincial cities and any other area with a concentration of sheep, cows, and utes.
THE RAGLAN TRIBE: Free-spirited
The independent spirits who value the ability to live a life according to their own priorities, not what the boss or society says is important. They can be maverick entrepreneurs, or hedonists, spiritual journeyers, fitness fanatics, adrenaline junkies and adventurers.
FOUND IN: Professions where freelancers predominate, trades where free agents are well paid. Living in city suburbs in the midst of renewal, coastal towns and suburbs, near ski fields and lakes, or in a remote Kiwi bach.
THE CUBA STREET TRIBE: Funky
The hipster tribe on the cutting edge of cool, where "new" is the greatest virtue, being labelled mainstream the greatest fear and self-expression the preoccupation. In the 1980s it was the vanguard of espresso, in the 1990s of body piercing and tattoos.
FOUND IN: Bohemian areas of our largest cities attending art schools and the coolest gigs.
THE OTARA TRIBE: Community
Urban, often immigrant, often Polynesian, community-minded people for whom family is paramount and church is likely to play a central social role. The sense of belonging is strong as is the pressure to "do the right thing" and uphold appearances. In our grandparents' generation, many working-class Catholics fitted this profile.
FOUND IN: Areas with concentrations of churches and state housing - especially south Auckland, Porirua, east Christchurch.
THE PAPATOETOE TRIBE: Unpretentious
Urban working people who revere physical prowess, don't trust anything intellectual, disdain "wankers" and are unwilling to think of themselves as better than their mates - the classic "state house and jug of beer" Kiwis.
FOUND IN: Suburbs and towns with concentrations of car yards, supermarkets and sports grounds - especially south and west Auckland, Hastings, Hutt Valley, south Christchurch, Tokoroa, Invercargill.
on the stereo: '0078h' by m83, from the album 'dead cities, red seas & lost ghosts'. www.ilovem83.com