Wednesday, January 24, 2007

how to write propaganda

i'm still learning how to write propaganda. "gasp" you say. "why does he want to know how to write propaganda?!" thing is, if you know how to write it, you can detect it. and here's a grey area for you: the line between "persuasive writing" and "propaganda".

so because i'm still learning, i won't tell you how. but today i came across this interview via one of my favourite blogs 'conscientious'. it's an interview with professional conservative spin doctor frank luntz. the full article is here (on salon.com). but this is a little taste...

Frank Luntz is a Republican word doctor who coaches conservatives to talk to Americans about "personalizing" Social Security instead of "privatizing" it. He urges them to promote "tax relief," not "tax cuts." Recently he recommended that "drilling for oil" be referred to as "exploring for energy," which goes down much more smoothly. Luntz is so reviled by environmentalists that one group has named an award after him for great achievements in doublespeak.

this is what a spin doctor looks like:


No comments: